About Brian

I make things easier for people

Overview

Brian Bureson is a Colorado-based design leader focused on crafting thoughtful, scaleable design solutions that have been validated through customer insights, research, and measurable metrics.

With a proven track record of driving innovative and user-centered 0-1 product design solutions across startups, mid-sized teams, and large organizations, Brian operates with a deep level of craft in product design and research. He directs, manages, mentors, and leads teams to work more efficiently together, develop positive working relationships, and build fantastic, well designed products.

Highlights

  • Strategic product design leader and doer that cuts through the noise

  • 6 US patents and 2 medical device excellence awards for the t:slim insulin pump

  • Problem solver through deep understanding of context, environment, business, and audience

  • 0 to 1 product design, including t:slim insulin pump, Skype for Android tablet v1, Skype Qik v1, and confidential enterprise-grade AI products for Oracle

  • Leadership — leveraging collaboration, education, process, influencing, and inspiring colleagues and stakeholders to work together and build the best product.

Expertise

  • Product and interaction design — wireframes, user flows, information architecture, prototypes, specifications

  • User research — user testing, card sorting, tree testing, metrics, KPIs

  • Generative AI — Large Language Models (LLMs), Retreival-Augmented Generation (RAG), Agentic workflows

  • Conversational interfaces — instant messaging, digital assistants, chatbots, mobile, responsive web apps

  • Desktop, web, mobile, and wearables — Android, iOS, and responsive web design

  • Design systems

  • Enterprise search

Tools

Design

  • Pencil and paper

  • Figma

  • Whiteboards

  • Gemini

  • Sketch

  • Adobe CC

Research

  • Perplexity

  • Chat GPT

  • dScout

  • UserZoom

  • Optimal Workshop

  • Ethnio

Certifications

  • Certified SAFe 4 Practitioner (SP) from Scaled Agile

  • Certified Scrum Product Owner (CSPO) from Scrum Alliance

Process

My process is dependent on the project needs, but ultimately involves

Discovery

  • Understanding the audience goals and problems

  • Understand the business value

  • Learn technology opportunities, constraints, and limitations

  • Identify what is or is not working in the current state

Research

  • Competitive analysis

  • Identify questions that need to be answered

  • Identify if research is needed

    • For existing products, conduct baseline user tests to evaluate user sentiment

    • Conduct user research based on needs

Design

  • User flows / task flows

  • Define information architecture

  • Explore multiple iterations of wireframes

  • Interactive prototypes to showcase micro-interactions and flow

  • Detailed design specifications

Testing

  • Working with developers and stakeholders through implementation

  • User acceptance testing (UAT) to ensure the right thing was built

Evaluating the impact

  • Conduct benchmark user tests to evaluate the impact of the changes and user sentiment overall

    • Metrics: task success, time on task, and Single Ease Question (SEQ).

  • Evaluate customer feedback post-launch and identify areas to investigate

  • Plan future research and design cycles based on benchmark tests, business needs, customer feedback, and technical opportunities